Cookie Policy
Last Updated: January 2025
Effective Date: January 2025
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences, understand how you use the site, and enable certain features.
Similar technologies include:
- Pixels/Web Beacons: Tiny images that track page views and conversions
- Local Storage: Data stored in your browser for website functionality
- Session Storage: Temporary data cleared when you close your browser
2. How We Use Cookies
Refiloe uses cookies and similar technologies on refiloe.africa to:
- Ensure the website functions properly
- Remember your preferences (like country and currency)
- Analyze how visitors use our site
- Measure the effectiveness of our marketing
- Show you relevant advertisements
- Conduct A/B testing to improve our pricing and user experience
3. Types of Cookies We Use
3.1 Essential Cookies (Always Active)
These cookies are necessary for the website to function. They cannot be disabled without breaking core functionality.
| Cookie | Purpose | Duration |
|---|---|---|
| Session cookies | Maintain your browsing session | Session |
| Security cookies | Prevent fraud and protect the site | Session |
| Load balancing | Distribute traffic across servers | Session |
| Cookie consent | Remember your cookie preferences | 1 year |
Legal Basis: Legitimate interest in providing website functionality.
3.2 Functional Cookies
These cookies enhance your experience by remembering your choices.
| Cookie | Purpose | Duration |
|---|---|---|
| Country preference | Display prices in your local currency | 30 days |
| A/B test variant | Maintain consistent pricing display | 90 days |
| Language preference | Remember your language choice | 1 year |
Legal Basis: Legitimate interest or consent (depending on jurisdiction).
3.3 Analytics Cookies
We use analytics to understand how visitors interact with our website.
First-Party Session Analytics (Necessary)
| Cookie | Purpose | Duration |
|---|---|---|
| analytics_session | Track user sessions for anonymous analytics | 30 minutes |
Cookie Details:
- Type: First-party, HTTP-only
- Consent Required: No (functional/necessary for analytics)
Privacy Information:
- This cookie contains only a random session ID
- No personal information is stored
- Used to count unique visitors and sessions
- Expires automatically after 30 minutes of inactivity
- Cannot track users across devices or browsers
Legal Basis: Legitimate interest in understanding website usage through privacy-preserving, anonymous session tracking.
Google Analytics 4 (GA4)
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguish unique users | 2 years |
| _ga_[ID] | Maintain session state | 2 years |
| _gid | Distinguish users | 24 hours |
| _gat | Throttle request rate | 1 minute |
Data Collected:
- Pages visited and time spent
- Traffic sources and campaigns
- Device and browser information
- Approximate location (country/city level)
- User interactions (clicks, scrolls, form submissions)
Privacy Controls: We use IP anonymization and do not enable Google's advertising features within GA4 data.
More Information: Google Analytics Privacy
Opt-Out: Google Analytics Opt-out Browser Add-on
Legal Basis: Consent (EU visitors) or Legitimate interest (other regions).
3.4 Marketing and Advertising Cookies
We use these cookies to measure marketing effectiveness and show you relevant advertisements across the internet.
Meta Pixel (Facebook/Instagram)
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Identify browsers for advertising | 90 days |
| fr | Deliver and measure ads | 90 days |
| _fbc | Track conversions from Facebook ads | 90 days |
Data Collected:
- Page views and events
- Button clicks and form submissions
- Device and browser information
- Conversion tracking (sign-ups, demos)
Privacy Controls: Facebook Privacy Settings
More Information: Meta Privacy Policy
TikTok Pixel
| Cookie | Purpose | Duration |
|---|---|---|
| _ttp | Identify browsers for TikTok ads | 13 months |
| tt_appInfo | Track app attribution | Session |
| tt_pixel_session_index | Session tracking | Session |
Data Collected:
- Page views and conversions
- User interactions
- Device information
- Ad attribution data
Privacy Controls: TikTok Privacy Settings
More Information: TikTok Privacy Policy
LinkedIn Insight Tag
| Cookie | Purpose | Duration |
|---|---|---|
| li_gc | Consent state | 6 months |
| bcookie | Browser identifier | 1 year |
| lidc | Data center selection | 24 hours |
| UserMatchHistory | Ad delivery | 30 days |
| AnalyticsSyncHistory | Sync with analytics | 30 days |
| li_sugr | Browser identifier | 90 days |
Data Collected:
- Page views and conversions
- Professional demographics (aggregated)
- Ad interactions
- Device information
Privacy Controls: LinkedIn Privacy Settings
More Information: LinkedIn Privacy Policy
Google Ads (Conversion Tracking)
| Cookie | Purpose | Duration |
|---|---|---|
| _gcl_au | Conversion linker | 90 days |
| _gcl_aw | Click tracking | 90 days |
| _gac_* | Campaign information | 90 days |
Data Collected:
- Ad clicks and conversions
- Device and browser information
- Pages visited after ad click
Privacy Controls: Google Ads Settings
More Information: Google Ads Privacy
Twitter/X Pixel
| Cookie | Purpose | Duration |
|---|---|---|
| muc_ads | Ad targeting | 2 years |
| personalization_id | Ad personalization | 2 years |
| guest_id | Identify non-logged users | 2 years |
Data Collected:
- Page views and conversions
- User interactions
- Device information
- Ad attribution
Privacy Controls: Twitter Privacy Settings
More Information: Twitter Privacy Policy
Legal Basis for Marketing Cookies: Consent (required before these cookies are set for EU visitors and visitors from other jurisdictions requiring consent).
4. Cookie Consent
4.1 How We Obtain Consent
When you first visit our website from a jurisdiction that requires cookie consent (such as the European Union, UK, Brazil, or other applicable regions), you will see a cookie consent banner.
You can choose to:
- Accept All: Enable all cookies including analytics and marketing
- Necessary Only: Only essential cookies (no analytics or marketing)
- Customize: Choose which categories of cookies to allow
4.2 Changing Your Preferences
You can change your cookie preferences at any time by:
- Clicking the cookie settings link in our website footer
- Clearing your cookies through your browser and revisiting the site
- Using the opt-out links provided for each service above
4.3 Visitors Not Requiring Consent
If you are visiting from a region that does not require cookie consent (such as South Africa under current POPIA interpretation), cookies may be set based on our legitimate interest. You can still opt out using the methods described below.
5. Managing Cookies in Your Browser
You can control cookies through your browser settings:
Google Chrome
- Go to Settings → Privacy and Security → Cookies and other site data
- Choose your preferred cookie settings
- Use "See all cookies and site data" to delete specific cookies
Mozilla Firefox
- Go to Settings → Privacy & Security
- Under "Cookies and Site Data," choose your settings
- Use "Manage Data" to view and delete specific cookies
Safari
- Go to Preferences → Privacy
- Choose "Manage Website Data" to view and delete cookies
- Enable "Prevent cross-site tracking" for enhanced privacy
Microsoft Edge
- Go to Settings → Cookies and site permissions → Manage and delete cookies
- Choose your preferred settings
- Use "See all cookies and site data" for specific controls
Mobile Browsers
iOS Safari: Settings → Safari → Privacy & Security → Block All Cookies
Chrome for Android: Menu → Settings → Site settings → Cookies
6. Impact of Disabling Cookies
If you disable cookies, you may experience:
| Cookie Type Disabled | Impact |
|---|---|
| Essential | Website may not function properly |
| Functional | Preferences won't be saved; may see wrong currency |
| Analytics | No impact on your experience |
| Marketing | You'll still see ads, but they won't be relevant to you |
7. Do Not Track Signals
Some browsers send a "Do Not Track" (DNT) signal to websites. There is no universal standard for how websites should respond to DNT signals. Currently, our website does not respond to DNT signals, but we respect your cookie preferences as set through our consent mechanism.
8. Third-Party Cookies
The marketing cookies listed above are set by third parties (Google, Meta, TikTok, LinkedIn, Twitter). These companies may also track you across other websites that use their services. We do not control their data practices.
To limit third-party tracking:
- Use the opt-out links provided for each service
- Enable "Do Not Track" in your browser
- Use browser extensions like Privacy Badger or uBlock Origin
- Consider using a privacy-focused browser like Brave or Firefox with Enhanced Tracking Protection
9. Updates to This Policy
We may update this Cookie Policy when we add or remove tracking technologies. When we make changes:
- We will update the "Last Updated" date
- Material changes may require renewed consent
- We will notify you through a banner on the website
10. Contact Us
If you have questions about our use of cookies, please contact us:
Refiloe Radebe (Pty) Ltd
Email: refiloe@refiloeradebe.co.za
WhatsApp: +27 73 056 4882
Website: refiloe.africa
Quick Reference: All Cookies
| Service | Type | Purpose | Consent Required |
|---|---|---|---|
| Session | Essential | Site functionality | No |
| Country Preference | Functional | Currency display | No* |
| A/B Testing | Functional | Pricing tests | No* |
| Analytics Session | Analytics (First-party) | Anonymous session tracking | No |
| Google Analytics 4 | Analytics | Usage analysis | Yes (EU) |
| Meta Pixel | Marketing | Ad targeting | Yes |
| TikTok Pixel | Marketing | Ad targeting | Yes |
| LinkedIn Insight | Marketing | Ad targeting | Yes |
| Google Ads | Marketing | Conversion tracking | Yes |
| Twitter Pixel | Marketing | Ad targeting | Yes |
*Consent may be required in certain jurisdictions.
For more information about how we handle your personal data, please see our Privacy Policy.
